Plum 2% Niacinamide & Rice Water Simply Bright Face Wash brightens, smoothens, and refreshes skin. Its sulfate-free formula gently cleanses, removing impurities while keeping skin hydrated and soft. Perfect for all skin types, it leaves your complexion healthy and balanced.Key Benefits of Using Plum 2% Niacinamide Face Wash:Brightens Dull SkinSmoothens Uneven TextureRemoves Dirt and ImpuritiesHydrates and NourishesGentle on All Skin TypesHelps Prevent BreakoutsNon-Irritating FormulaEvens Out Skin ToneLeaves Skin Soft and SuppleCruelty-Free and SafeAbout Plum: At Plum, We Have Chemistry – not only in creating effective, 100% vegan skincare products, but also with you. We combine natural ingredients with scientifically proven actives to solve your skin concerns, delivering gentle and effective results every time.